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3 Ways to Make Your Catalog Better, Faster

All good things take time. Or so we’ve heard. Yet most marketing trends are headed — rather quickly — in the other direction. In our real-time, ever-connected society, speed and flexibility are assets....

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3 Ways to Make the Most of Your 2017 Marketing Budget

It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these three essential strategies that will...

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Don’t Forget the Obscure Holidays!

It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which was completely made up by Chinese eCommerce...

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How Does Your Company Compare Against Your Competitors?

Hopefully you have a handle on competition in your market, if not, we’ve put together a list to conduct a thorough analysis. This could be a great project for a summer intern to work on. How can you...

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3 Lessons to Learn from 2017’s Biggest Marketing Fails

A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to...

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The Marketing Buzzword that Will Kill Your Reach Among Millennials

Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the...

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5 Ways to Track the Success of Your Catalog Campaign

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital...

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Work Smarter, Not Harder with Evergreen Catalog Content

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and...

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Use these 5 Valentine’s Day Stats to Slay Your Marketing Strategy

Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale....

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Best Practices for Business Operations to Stay Strong in 2020

This year’s arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing best...

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3 Catalog Marketing Tips to Help You Break through the Noise of Your Competition

A recent study put out by MarketingProfs explains that “76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.”  It’s  no wonder...

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Are You a Passive or Active Marketer?

There’s a reason catalog and direct mail marketing have been around for such a long time. Mail is hands-on. Mail is reliable. Mail is active. While it would be ridiculous to deny the impact of digital...

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